Is Google set to take on Instagram and Flickr?

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Google is rumoured to announce a web-based photo sharing and storage service to rival Instagram and Flickr at its Google I/O developer conference, being held at the end of May.

This new imaging tool will make it easier for users to share their photos on Facebook and Twitter, compared to what is currently possible on Google’s systems, according to the Silicon Valley insider, Bloomeberg Business.

In 2013, the tech giant merged the photo service, Picasa Web Albums, with the Google+ social network, being redirected under the Photos banner after struggling to keep up with the popular Flickr site; intending to boost both Google’s social media platform and imaging service. However this new service will see a change in direction.

It would appear that Google+, although well-used, has not taken off to the firm’s expectations, resulting in its current photo sharing service only being available to a limited audience. Therefore the move toward a standalone photo sharing platform will allow Google to rival the likes of Instagram, Snapchat and Flickr.

But, the question is where Google will place the photo service and whether it will take hold. Instagram has the backing of Facebook, providing the user-base and social platform to hold off any new rivals, along with simple but effective image editing. Flickr offers 1TB of free storage for users and has a cult following with the enthusiast photographer community. Whereas Snapchat has the image texting market locked down.

Katie Watson, a spokeswoman for Mountain View, California-based Google, said the company doesn’t comment on rumours or speculation.

Google I/O begins later this week on May 28 in San Francisco.

Source: The Independent

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